Why Marketing And Communications Are The Unsung Heroes Of Business Strategy
In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...
Social Media Influencer Marketing: Managing Risks
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...
JD Supra1d
Broadcasts, Advertising, and Promotions Related to the 2025 NCAA Basketball Championships
The NCAA national men’s and women’s basketball tournaments will start on March 16, 2025 and conclude with the national ...
Harvard Business School7y
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...
BirminghamWorld on MSN18d
Prime Mix Marketing launches new content creation package 'Pounce'
Midlands based marketing agency, Prime Mix Marketing Ltd, launches Pounce, a new cutting-edge creative content hub designed to elevate marketing strategies with dynamic video content, high-impact ...
Entrepreneur12y
Advertising
with different advertising goals for each one. 1. The start-up business. You're new in the market and need to establish your identity. Your company needs high levels of promotion and publicity to ...
New study evaluates public policy preferences for limiting children’s access to energy drinks
A new paper co-written by experts in food marketing and food policy from the University of Illinois Urbana-Champaign and the University of Tennessee Knoxville gauged the public’s preferences for and ...