Marketers should have a say in all 4Ps but one more than any other - the one they are well placed to help improve.

Appreciating Brand Identification One should first define what brand awareness is before delving into the effects of Custom ...

Companies that send the wrong message in their ads can generate negative publicity for themselves and create controversies ...

Incorporating promotional products into your marketing strategy can significantly elevate your brand presence and customer ...

Makeup artist Kasey Spickard talks to PS about working with Jenna Lyons and Heather McMahan for runway shows and award season ...

Jisp, the retail technology company, is set to launch its ‘Jispmas’ seasonal campaign to drive additional sales for its brand ...

In the modern world, mobile applications play a crucial role in users’ lives. However, even the most valuable and innovative ...

ASI celebrated the Counselor Power 50 at a celebratory dinner during its annual ASI Power Summit, an industry networking and ...

The concept of surrogate advertising of banned or prohibited intoxicating products in India is not new and weighs amid the conflicting concepts of economic well ...

In response to new alcohol products in Poland, the Ministry of Health has proposed a bill with changes to alcohol sales ...

Patanjali recently released its financial results for Q2 FY25 where the company upped its advertising and sales promotion to Rs 130 crore, taking the ad and sales promotion expenses in H1 of FY25 to ...