While farm operators reap retail prices when selling direct to customers, marketing costs can quickly reduce profit margins. As a grower, you should know the costs for all market channels you sell ...

is something about a product that makes it more appealing than its competitors. Examples include being the best quality, having the lowest price or having a feature that none of its competitors have.

A marketing mix is a set of decisions that you make to optimize the four Ps of marketing: product, price, place, and promotion. It helps you align your marketing strategy with your target market ...

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...

Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, ...

The producer sells products directly to customers in a physical shop, using a website or through the post. For example, a farmer might sell produce directly to customers through a physical shop.