For example, a company might lower its prices to increase sales and demand, or increase its prices as a way of making customers view its products as being of higher quality.

Chipotle is raising its U.S. prices to offset inflation and to compensate for a promise to increase portion sizes ...

YouTube TV is getting more expensive — outpacing the rate of inflation — with a 14% price increase for the streaming pay-TV package going into effect for new customers immediately. The cost of ...