Ahead of the college football season, sports hydration brand POWERADE has kicked off their latest marketing campaign ...

Powerade Sour fills a void on the shelf While the sports beverage category is overflowing with flavor choices, sour has not ...

The American College of Sports Medicine (ACSM) makes clear that energy drinks are “fundamentally different” than sports ...

When you reach for an energy or sports drink to keep you going at the gym, it’s easy to think it’s just a quick boost. But these drinks have some distinct differences, both in ingredients and impact ...

the Powerade hydration meter, as well as a series of sports challenges. Endomondo apps use a mobile device?s built-in GPS to record a user?s history of workouts for distance-based activities such as ...

Powerade, along with sports dietician Liz Broad, haven taken a close look a hydration and its role in sport. In the past it was thought that getting through a game without drinking any fluids ...

NEW YORK — Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo’s Gatorade last year. ADVERTISING NEW YORK — Coca-Cola is dropping ...