During a media briefing today, Jaguar unveiled what it calls an "exuberant, modernist, and compelling" new look. And perhaps ...

We have a wordmark that identifies the University, as well as new lockups that associate the wordmark with each school and department name. Access files for the main University wordmark and formal ...

The wordmark is the primary identifying graphic element representing Bowdoin College. It is our logo, and a unique signifier of the College’s “brand.” The wordmark is also trademarked, which is why it ...

When placing the wordmark and formal logo, be sure that other text and graphics do not encroach on it. When visual elements are too close to the wordmark, it can take away the page hierarchy or create ...