Pocari Sweat has unveiled a new campaign “The future needs sweat”, highlighting the enduring importance of physical effort. The campaign comes as Pocari Sweat continues its youth focus for the ...

Pocari Sweat’s ion water brand has unveiled a new campaign “Water Your Day” to highlight its “sense of ritual” positioning that resonates with today’s consumers. In a conversation with ...

Pocari Sweat, a sports drink brand, collaborated with one of Indonesia's biggest influencers, Fadil Jaidi, and his father for the launch of #IonTahanBocor to boost brand presence during Ramadan, ...