Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

But she was so intrigued by that seemingly universal inclination that she began the “Pink and Blue Project,” an ongoing photographic series of the two colors that are most frequently ...

In the same vein, it is unlikely that a preference for pink or blue is genetic in any way. Up until a century or so ago in Western culture, blue was associated with girls and pink and red with boys.