Mobile World Congress 2025 was a show about smartphones, and exciting ones too, which made it very different to the last few ...

Big brands know as well as I do how dull and repetitive ... Mythical beasts would be ideal phone names for OnePlus, implying a sense of power and cutting-edge tech. The Chimera was a wild fusion ...

The burgeoning tech brand has built its name by pushing an aesthetic beyond the stagnant four corners of smartphone design – ...

Brand names for companies and products are sometimes developed by professional 'namers.' Rob Meyerson, a brand consultant, spoke with ten professional namers about how they come up with brand names.

However, it’s still an unusual decision to use the FE name when there are 24 other letters to choose from which aren’t connected with another brand’s devices. Whether the ROG Phone 9 FE will ...