No shade to master perfumers and noses, but perfume is a mix of essential oils and alcohol — two fundamental things that can't be "cleaned up" somehow to be safer for our bodies. Phlur has ...

An honest review of Phlur's Golden Rule, a captivating, warm reimagining of a floral fragrance with hints of citrus and coconut cream.

If you're anything like me, the world of perfume feels increasingly overwhelming with a wealth of brands vying for attention. But one name I keep returning to is Phlur, the niche fragrance label ...

The fragrance with a 200,000+ waitlist that famously sold out in just five hours is coming to the UK. Here’s everything you need to know about Phlur… While Phlur was previously unavailable to ...