Pepsi Max was also a product of the Nineties in what ... revamp was an attempt to regain the brand recognition the older logos had with customers, after research showed that when asked to draw ...

Pepsi introduced the ‘unapologetic enjoyment’ brand positioning, driven by its most loyal consumers. This strategy has ...

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The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...

Here, he shares what he learned from his highly successful launch of Pepsi Max in the early 90s, when he was part of the team running PepsiCo’s operations in the UK.

The post-merger logo combines the Paramount and Skydance logos, with the result having much in common with logomarks in finance. Starbucks just sued this weed business for copying its logo The ...

The Pepsi Max Footy Festival will run from Thursday 13 April to Sunday 16 April and will be held at Elder Park and Pinky Flat precincts, both within walking distance of Adelaide Oval. The four-day ...

Taco Bell has been doubling down on value, and it's working. I visited one of its restaurants to see just how tasty and cheap ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

PepsiCo (PEP 0.06%) is one of the biggest consumer products companies in the world, but Pepsi's assets go well beyond its namesake soda brand. Pepsi's portfolio is primarily made up of sodas and ...

For the first time, the Chargers and Pepsi will launch unique co-branded merchandise as part of their “Kickoff in Style” ...

The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...