On Wednesday, the beverage giant announced the launch of Nitro Pepsi, the first-ever nitrogen-infused cola to hit the market. Available nationwide beginning on March 28, Nitro Pepsi is "softer ...
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...