creating a far more complex path to conversion. One reason for this increase is that people now use many devices to follow multiple channels. With more content and marketing materials competing ...

The top portion of the digital marketing funnel represents the first interactions ... The next step is downloading the first and last-touch interactions via the Top Conversion Paths report in your ...

Discover how to move beyond traditional storytelling and embrace impactful brand conversations with the Brand Trifecta framework, designed to unify sales and marketing efforts, create trust with ...

Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion. A total of 52% of consumers discover apps via their friends, family, and colleagues, ...

The Israeli government last November passed a landmark decision that eased the path to conversion for about 400,000 Israelis not considered Jewish by Israel’s Chief Rabbinate. The reform ...