In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

In daily operations of an organization, a communication plan plays an important part. It frames activities related to media that include external and internal communications, targets audiences, and ...

The development of a comprehensive communication strategy and plan is most effective when it adheres ... Additionally, evaluation of the success or results of these approaches is an essential part of ...

As part of the development of any communication strategy or plan, it is essential that stakeholder analysis is carried out at an early stage. Two different tools can be used: stakeholder matrices and ...

Columbia University’s Master of Science in Strategic Communication program is offered in a part-time, hybrid modality that is ideal for working professionals based in or outside of the New York City ...

The days of distinct strategies for PR, social media, content, digital (and so on) are over. Today, brands and businesses invest in one communications strategy that informs tactical campaign delivery ...

The fifth step is to engage and empower your employees as part of your crisis communication plan. Your employees are your most valuable and credible asset, and they can help you communicate and ...

The accelerated format of the part-time, hybrid coursework is ideal for executives ... and co-curricular activities. Executive M.S. in Strategic Communication graduates work for organizations such as ...