These were the questions faced by gum specialist toothpaste parodontax (Corsodyl in the UK) in 2015. Although globally growing in line with the category, the brand represented just 1.7%... We’re ...

parodontax, a brand of oral health products, used a three-prong consistent campaign over seven years to raise awareness of gum disease and to position its toothpaste optimised for gum health as the ...