I write about retail and the forces that are redefining shopping. Lyla Biggs, a Pacsun customer, wearing the brand's Casey jeans. Pacsun is leveraging TikTok and its fans and creators to mint ...

Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle ...

PacSun President Brieane Olson sheds light on propelling retail forward through partnerships across music, sports, and the arts, while staying on the cutting edge of the digital landscape. PacSun ...