Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

LeBron James is the most decorated and popular NBA superstar this side of Michael Jordan, and right now a version of his ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...

Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies ...

With the recent appearance of the CMFT Era walking shoe, the retro-informed Flight Court model and the forthcoming resurgence ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Michael Jordan is an icon. Not just on the basketball court ...

It does, however, call to mind Nike's biggest partnership yet — with Michael Jordan ... it extended beyond basketball shoes to include streetwear. Today, Jordan himself has a $3.5 billion ...