In July 1989 Whitbread advertised Murphy's Irish Stout to the consumer for the first time. Although Murphy's had been available in some 2000 outlets in the UK for a number of years, it had never ...

Diageo needs its leading stout beer Guinness to keep growing fast and is pushing a zero alcohol alternative. But price hikes ...

He and two other UK publicans Reuters spoke to said they had started pushing rival brands, in particular Heineken stout Murphy's, to express their frustration and dent Guinness' hold on the market.

This is the story of how, in the face of a long term category decline, Murphy's had to look beyond the narrow world of stout. It is also the story of how Planning drew some significant new insights ...