Launch Excellence: Moments of Truth contends that communication is an essential factor in brand efficacy, reputation, and success and helps deliver on the promise of changing people’s lives.
OSDE, the number one prepaid healthcare company in Argentina, presents its new campaign, The Moment of Truth, developed in collaboration with Zurda Agency.
Advancements in Web 2.0 technologies are enabling searchable e-WOM that amplifies the influence of these recommendations at the decision point, when consumers are most vulnerable to this type of ...