News

AdExchanger6d
Microsoft Is Shutting Down Invest, The One-Time AppNexus DSP Business
Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...
AdExchanger14h
After Xandr: Why The Open Internet’s Future Hinges On Integration, Not Fragmentation
The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...
Social Samosa6d
Microsoft retires Xandr DSP, aligns ad strategy with AI-centric future
The company informed clients of the decision on Wednesday, 14 May, stating the current DSP model no longer aligns with its AI ...
What the sunset of Xandr means for the future of programmatic
Microsoft’s decision to sunset its Invest DSP marks a turning point for programmatic advertising. What does this mean for the ...
Best Media Info6d
Microsoft Advertising to shut down Xandr DSP, shifts focus to AI-driven ad solutions
The Xandr DSP, acquired by Microsoft from AT&T in 2021 for approximately $1 billion, has been a key component of the ...
MediaPost7d
Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
Invest -- formerly Xandr DSP and before that, AppNexus -- will shut down by March 2026, the company explained in a blog post. Microsoft Monetize, the supply-side platform (SSP) and publisher of ad ...