The 'scrunchie girl aesthetic' is one of the year's biggest microtrends. Here, a writer takes an in-depth look into why the ...

Wearing a Sandy Liang Flower Power scrunchie on your wrist is like wearing a friendship bracelet for the internet’s coquette clique. The hair accessory landscape has gotten so vast, it's ...

The consensus: it’s time for a low-effort, high-payoff hair exchange. Supersized scrunchies—a popular trend during Copenhagen Fashion Week—persist, adorning messy buns. Metallic clips are ...