There are several ways of measuring the success of a campaign post-click. Mobile ad networks offer full post-click measurement with the ability to track application installs and measure conversions ...

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but ...

The KPIs you choose depend on your goals for the campaign. Some are easier to measure than others. Consider what results you want and what measurement would spell success when deciding how to ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications ... learn the metrics that drive sales success in a content-driven world.