Social media feeds are flooded with lattes and sweets flavored with the green tea powder, disrupting a fragile supply chain.

For centuries, people have searched for the proverbial fountain of youth, trying everything from exotic herbs to bizarre ...

It all starts with creating the powder, a process that dates back to 12th-century Japan ... “If the matcha is too subtle or smooth, the flavor will get lost.” (It should be noted that ...

Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry ... purchase limits on the finely ground tea powder for the first time. Tourists and local consumers ...

This stunning pink-and-green beverage is a trifecta of traditional Japanese flavors, with matcha powder added to the milky body of the drink, and sakura flavor added to the jiggly pieces of warabi ...

After harvesting the leaves, producers remove the stems and veins and grind the leaves into a fine powder ... as having an umami flavor with subtle bitter undertones. Matcha may help you manage ...

The matcha’s flavor is ... a good matcha powder.” Nekohama supplies an organic, first-harvest green tea blend, per its website. Ando said he spent around six months in Japan in 2024 to work ...

For Bay Area native Jessica Gee, Junbi Matcha & Tea was love at first sip. Now, she’s bringing the Southern California-based ...

Matcha lattes, matcha cheesecake, matcha donuts, matcha milk tea, matcha tiramisu, matcha powder ... in both Japan and other parts of the world.” Whether you are drinking matcha at a traditional tea ...

There’s something about matcha that just hits differently. Maybe it’s the smooth, umami-rich taste that’s both refreshing and ...

Contributing Writer for The Prospect Kat McLaughlin recounts her visit and experience of drinking matcha at Ooika, a new ...