What do marketers look for in replacements? To find out, researchers at MarTech.org surveyed 496 marketers from around the world (58% work for B2B firms, 42% for B2C or hybrid firms). The most ...

That gorgeous martech ecosystem diagram on your wall ... The hard truth? Your organizational chart makes sense to HR but breaks down in practice. You’ve got campaign managers who can’t access ...

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe. The report was based on an ...