Peter Drucker Although often misunderstood, marketing concepts are straightforward, and they are relevant to every part of your company. Marketing is essentially the art and science of getting and ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

Marketers need to start marketing to customers well before a potential buyer is ready to talk to a salesperson. The most effective way for the marketer to do so is to use the concept of the "buying ...

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...