As AI grows, so does its impact on marketing. Yet, the human touch—creativity, empathy, vision and oversight—remains vital.

From acquiring valuable customer data to expert resource planning, these strategies help make every consumer product ...

A series of promotional images for the iPhone 16 have supposedly leaked, blowing the cover off the launch of Apple's 2024 ...

The program seeks to support up to 30 independent film releases a year by offering financial support, skills training and ...

In today’s dynamic business environment, which is continuously being shaped by advancements in technology, shifts in customer ...

The retail sector is facing a complex economic environment in 2024, and many retailers are focusing on efficiency and ROI ...

Using sex to sell a product isn’t new, but what about using it to market a celebrity? Whether it’s a well-timed sex tape, ...

Other brands have updated their college marketing playbooks outside of rush week, and some, including Uber and grooming brand ...

Leveraging AI for personalized marketing can significantly enhance customer satisfaction and loyalty. AI integration requires ...

Rule was designed to be more permissive but advisors remain cautious about touting returns and hypothetical performance.

The second important metric, marketing qualified leads (MQLs) per month, measured by the number versus the prior period, ...

Faced with a “perfect storm” of factors contributing to plummeting enrollment, the Des Moines school district a few years ago ...