“PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the ...

Pantone has named its colour of the year for 2023. Meet: Viva Magenta. Nothing tells you that ... optimism and joy”, it is an animated red that “encourages experimentation and self-expression ...

“The Pantone colour of the year selection process ... Although stemming from the red family, Viva Magenta is also rooted in nature, as Kitty Fuller, founder and designer at Kitty Joyas jewellery ...