Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your savvy’ Driven by the philosophy ‘to create a better everyday life ...

Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products. The IKEA mobile ads combine location ...

Oh, so very soon, our mailboxes will be welcoming that familiar chunky shopping tome: the Ikea catalog. The 2015 edition (access it digitally on July 24th at 2015 Ikea Catalog) focuses on “Where the ...

Ikea is trying to own its secondhand market, with the goal of becoming a circular company.

Value A limiting factor to magazine effectiveness in the cost. Ads in national magazines commonly cost several thousand dollars per issue. You can opt for smaller, quarter-page or half-page ads to ...

MASSILLON – Once upon a time, 12-year-old April Showers spotted an ad in "Teen" magazine seeking people interested in a pen ...

The folks at IKEA seem to have a knack for sneaking storage into the most unexpected items. Sure, you might expect a bed with ...

More than three dozen vintage ads featuring the band and the solo careers of Glenn Frey, Don Henley and Joe Walsh. As this collection of Iron Maiden magazine ads shows, artwork has always been an ...

With Swedish home furnishing giant Ikea selling solar modules online in Germany since January, consumer association Verbraucherzentrale NRW has told pv magazine the advertising campaign to promote ...

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Created by Mother ad agency, the new spot is the latest in the long-running Wonderful Everyday campaign from the retailer Last year saw Ikea promoting the value of a good night’s sleep, and in its ...

Despite the rise of automated, AI-powered solutions, many retailers and manufacturers still rely on a manual approach.