The McValue menu, available now in all US restaurants, allows customers to pay full price for any breakfast, lunch, or dinner item and add on another for a buck.

Many businesses have used nostalgic marketing to create a strong connection between a product and customers' emotions. This ...

McDonald’s anticipated new value menu is rolling out to US restaurants Tuesday, marking the chain’s biggest change in several years. The “McValue” menu category is a new, budget-friendly attempt at ...

McDonald’s (NYSE:MCD) is complementing its $5 Value Meal with a new McValue platform that features a “Buy One, Add One for $1” option and other promotional offers in an effort to regain ...

McDonald's began rolling out a new value menu at its restaurants on Tuesday as part of a bid to rejuvenate traffic among its budget-conscious consumers. The "McValue" menu category, part of the ...

New Delhi: In response to the increasing complaints of overcharging, MCD developed a QR code-based mobile application named ‘MCD Parking' and plans to introduce it across all its parking sites soon.