It's time for an unexpected party. The Lord of the Rings Shire Lego set is set to release in less than two weeks and there is so much to see and do.

The multi-category, multi-floor beacon deployment represents the most ambitious application of beacon marketing in the retail industry to date, according to Swirl, which is providing the marketing ...

It's time for an unexpected party. The Lord of the Rings Shire Lego set is set to release in less than two weeks, and there is so much to see and do. Aashna Gheewalla is an Associate Writer at CNET.