In the absence of collaboration and investment at scale, the A&M industry wonders if unified measurement will see the light ...

Aging is not a simple linear process. The recent use of the term “clocks,” applied to biological functions while measuring ...

AI, the importance of bundling and the value of known IP in maintaining the strength of the streaming landscape are key ...

Volumetric flow measurements by differential pressure (DP) and vortex flowmeters are also sensitive to velocity profile, ...

Since 90 is exactly half of 180, our linear pair will be congruent angles with the exact same angle measurement of 90°. Adjacent angles can be thought of as any two or more angles which meet up at a ...

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to ...

This boils down to assigning weights to each measure via a data-driven approach (a simple linear regression in our case) to be able to combine them. In effect, this incorporates the strengths of each ...

Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a ...

Samba TV, a provider of omniscreen advertising and analytics, has released its latest State of Viewership Report for the ...

The broadcaster-backed joint industry committee certified iSpot as a national currency. The JIC certified VideoAmp and ...