Yet, while many organizations recognize the value of keeping customers, far fewer appreciate the full spectrum of losses that ...

From the world of e-commerce to brick-and-mortar stores, scaling is near-impossible until you determine your customer ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...