IPAs and pale ales are two very popular types of craft beers. Before you order one of these beers at a brewery, find out ...

Breweries, including Heineken and Beck’s, are using artificial intelligence to sell or even make their beers, and ChatGPT ...

The IPA is imploring marketers to adopt a formal learning agenda to drive effectiveness, rather than seeking an ...

Three Columbus BrewDog locations joined with area nonprofit groups to brew special beers, with each group receiving a portion ...

To measure marketing effectiveness in a world where data and advertising are becoming more fragmented, marketers must adopt a ...

No matter which milestone you're measuring, it's important to remember that all children develop at different rates. This applies to reading as well.

At the IPA Effectiveness Awards Conference (9th October), the IPA launched its new study into agency effectiveness levels. The report outlines the commercial benefits of embedding an effectiveness ...

Scientists from the University of Cambridge have found that infants learn languages from rhythmic information – the rise and fall of tone – as seen in nursery rhymes or songs. They also discovered ...

Amarillo High Plains Drafters are celebrating Learn to Homebrew Day. This will be a fun time learning the art of brewing your ...

DDB was the big winner at the 2024 IPA Effectiveness Awards, taking home not just the Grand Prix and Effectiveness Company of the Year, but also the New Learning and Best Small Budget and awards.

Meta has unveiled Meta Spirit LM, an open-source multimodal language model focused on the seamless integration of speech and ...