The three final flavors were submitted by fans across the country, with the ultimate winner set to take away the grand prize ...

Once they're trimmed down, the recipes go to Frito's-Lay's experts, who bring the final ideas to life one potato chip bag at a time. 'We are always looking to our consumers to inspire the next ...

(WRIC) — What’s your $1 million potato chip flavor idea? Neelia Lynn of Chesterfield County’s answer to that question earned her a top 3 spot in Lay’s “Do Us A Flavor” contest ...

It’s crunch time for potato chip enthusiasts! Lay’s potato chips, the brand that’s likely left a delicious salty dusting on your fingers at tailgates or during picnics, has an important ask ...

Lay's received more than 700,000 submissions from fans across the country for their "Do Us A Flavor" contest. Here are the 3 finalists.