Savvy PPC marketers often praise LTV:CAC as a superior KPI for measuring profitability and guiding budget decisions. While insightful, correctly leveraging LTV:CAC is far more complex than it ...

By measuring LTV in relation to customer acquisition cost (CAC), you can measure the investment required to earn a new customer—including the cost of sales and marketing. This article will help you ...

In China, customer acquisition costs (CAC) are outpacing customer lifetime values (LTV) and the reality is, there is little companies can do to reduce CAC online as the gatekeepers (social/e-commerce ...