In this video, I bring to life a true Lego classic: the Bionicle. If you’ve ever wondered how to create this iconic figure from Lego pieces, this is the perfect place to start. Watch as I break ...

In 1999 and 2000 the LEGO Company was enjoying success with its two new product ... When planning the launch of Bionicle, the third generation of these toys, a whole new marketing strategy was used.