Korean beauty brands are maintaining prices despite U.S. tariffs, fearing consumer loss while some are preparing for ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

Including the next gen of cushion compacts, strategically placed eye glitter, serums that mimic microneedling, and more.

Viral skincare trends from South Korea are driving a bricks-and-mortar retail surge as Gen Z shoppers seek immersive ...

Alicia Yoon — also originate from Korea, as do many Strategist-favorite brands, including CosRx, Laneige, and more. Since the start of the K-beauty boom, we’ve written about many staples ...

American sunscreens use outdated, less effective ingredients than Asian and European options. These Korean SPFs are at the ...

Korean products stand out for high quality, innovative use of natural ingredients and unique formulations, the demand for ...

Centella asiatica, derived from a tropical Asian plant, is also common in K-beauty. Often listed as cica, it’s prized for its calming effect and kindness to the skin barrier, while propolis, a resin ...

In the Czech capital of Prague, spring heralds the beginning of the exhibition season. The trade fair For Beauty from April ...