How do different colors affect your emotions and behavior? This article will explore the neuroscience ... is that different colors can significantly impact your emotions and behavior.
As consumer behavior researchers Alan Zorfas and Daniel Leemon point out in an article for the Harvard Business Review ... thereby maximizing the impact of their marketing dollars and turbocharging ...
This title is part of a longer publication history. The full run of this journal will be searched. TITLE HISTORY A title history is the publication history of a journal and includes a listing of the ...
"Long Term Impact of Promotion and Advertising on Consumer Brand Choice ... Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute ...
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
Their paper was made available online on 28 th August 2024 and was published in Volume 81 of the Journal of Retailing and ...
Consumer behavior — that is, how they choose to spend or not spend their money — can also impact industry trends ... a U.S. Bureau of Labor Statistics article about the 2007-2009 recession ...