In a recent interview with Allure, she revealed that the secret sauce is Joico’s Defy Damage Protective Shampoo. Hudson is a new spokesperson for Joico—specifically its Defy Damage line.

In an interview with Allure, Hudson revealed she uses the Joico Defy Damage Protective Shampoo to achieve her ‘soft, buttery, yummy' hair texture. At just $22, this shampoo is particularly ...

No wonder it's Joico's best-selling styler. Color treated? Heat-styling obsessed? The Defy Damage Shampoo has your back (ahem, hair) with protective, nourishing magic that keeps your color vibrant ...