But it was the launch of a vegan sausage roll that propelled it into the headlines. It was another example of how Greggs has harnessed social media to boost profits. The marketing campaign ...

Greggs has credited the fanfare around the launch of its vegan sausage roll for driving a sharp rise in sales. The bakery chain said the publicity the snack gained helped sales surge 9.6% in the ...

When Greggs released the vegan sausage roll back in 2019, it took the country by storm. Before long, the company was surfing a wave of both widespread intrigue in how the new pastry-based snack ...