Robert Cialdini is the Regents' Professor ... insights on the six principles of influence in his book Influence: The ...

Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior ... In modern thought, the science of persuasion has been championed by ...

In this amazing book, Robert teaches six principles to make people say yes. And how to apply this in marketing, sales and ...

According to Robert Cialdini, author of Influence: The Psychology of Persuasion, “Persuasion is simply asking people to move in your direction by explaining or offering genuine reasons that are ...

An curved arrow pointing right. "Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us ...

"Pre-suasion" and "Influence" author Robert Cialdini came by Business Insider to talk about using the tactics of "pre-suasion" to help your career. Here he tells us a way to get your boss ...

and depends on your ability to influence others. Robert Cialdini, a renowned expert on psychology and marketing, introduced seven principles of persuasion that can be used to increase the odds of ...