Persuasion has been a powerful tool of influence for a long time ... point-of-sale systems, social media, surveys, Big Data analytics, and more. Once you've compiled current customer data, analyze it ...

and she has edited two books on these topics (Narrative Impact and Persuasion: Psychological Insights and Perspectives, Second Edition). Her work has also examined the influence of social media on ...

The University of Nicosia’s Life Changing Ideas series presents a half-day summit exploring the psychology and science behind effective influence and persuasion in professional ...