The Impossible Whopper ads didn't stop outside the restaurant ... doppelgängers — along with fries and soda to round out the meal. Don't tell our boss. Burger King was promoting its meatless ...

The Whopper carries a heavy load for Burger King. While McDonald's has nearly 20 $1 billion menu items, Burger King only has ...

Vegetarian burgers may finally be getting the recognition they need to go main stream. On Monday Burger King and Silicon Valley startup Impossible Foods announced the roll-out of the Impossible ...

Remember when veggie burgers tasted like cardboard and plant-based options at fast-food joints were limited to sad side ...

Burger King's Impossible Whopper is set to take over America. But, can it compete with the real thing? In late April, Burger King announced plans to roll out the plant-based Impossible Whopper ...

Earlier this month, Burger King rolled out the Impossible Whopper nationwide. The burger, a vegan* version of its famous Whopper, has already become somewhat legendary… and will one day ...

Plant-based burgers have less cholesterol. While the classic Whopper has 90 mg of cholesterol, for example, the Impossible Whopper has just 10. However, the plant-based burgers tend to have more ...