Imagine a Christmas Eve where the crackle of a fireplace, the scent of hot cocoa, and the rustle of wrapping paper all revolve around one magical thing: books. Welcome to Iceland's ...

The festive spirit may feel a little more elusive right now, but the Icelandic Christmas Eve tradition of ‘jolabokaflodid’ could help solve your Christmas blues. It’s undeniable that ...

Listen up, book lovers: the Icelandic tradition of Jolabokaflod (a ritual of gifting books and reading on Christmas Eve) is the cosy comfort we’re all craving at the end of 2024. Loosely ...

In one of the more unexpected headlines to appear during the Christmas ad season, Iceland has seen its festive ad – a reworking of a previous campaign by Greenpeace – banned for breaching political ...

While Iceland isn't the only place in the world to view the northern lights, the Nordic country's location near the Arctic Circle means the light show can be visible for more than 100 nights per year.

designed to stand out amongst the chatter of Christmas consumerism gets banned, what do you do? In keeping with its on-going commitment to the environment, family-run frozen foods supermarket Iceland ...