Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp ...

Instead of bragging about how much your latest home renovation set you back, the amusing ad invites Ikea customers to ‘show off your savvy’ Driven by the philosophy ‘to create a better everyday life ...

Activate your account. By Erika Wheless - 12 hours 23 min ago By Ewan Larkin - 2 days 11 hours ago By Adrianne Pasquarelli - 2 days 13 hours ago By Ad Age and Creativity Staff - 2 days 13 hours ...

An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social ...

Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products. The IKEA mobile ads combine location ...

China 'leftover women' ad goes viral The over-27s China calls 'leftover women' Though Ikea pulled the 29-second advertisement after the uproar, copies can still be viewed online. It opens with a ...

Pregnant fans of discounts and wee are in for a treat with Ikea’s latest ad stunt, which invites women to pee on a magazine ad to reveal a discount on a cot. The ad features pregnancy-testing tech, ...