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In 2021, the first attempt to launch block noodles (instant noodles in a block, not a pot) was a failure for one simple reason. The product tasted rubbish. The brand had alienated Pot Noodle fans ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

For a comforting, one-pan meal that combines the creamy goodness of chicken pot pie with the heartiness of noodles, this ...

I had a single Pot Noodle to stretch between three hungry kids. "Being a single dad was hard enough but add the weight of their mum’s addiction hanging over me, and it felt impossible at times. Then, ...

Staff at the consumer goods company, which owns brands from Persil to higher education’s favourite staple the Pot Noodle, are angry at plans to close the company’s final salary pension scheme. It’s ...

So I knew it was going to be an incredibly cathartic experience to bring something like this to life and to be choosing to play essentially a version of someone that has hurt me so much." ...

In 2002, a bowl of noodles thought to be 4000 years old was unearthed in Qinghai province, China. The earthenware bowl and its preserved contents were discovered buried underneath three metres of ...

Noodle dishes are traditionally thought to bring good luck in Chinese culture. Here are three simple and delicious recipes from all around East and Southeast Asia… There’s no dish that is more ...

Peter Ho has spent most of his career as a chef in fine dining, from acclaimed restaurants in New York and Chicago to ...

Pot Noodle, an instant noodle brand, released an improved Pot Noodle product and made a public apology to UK fans for its previously failed product launch to increase market share and incremental ...