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AllBusiness.com on MSNCold Email Outreach 101: How to Drive Leads and Traffic at ScaleMost businesses are in near-constant pursuit of more leads and traffic—the main drivers of revenue, at least in an online setting.
The problem: You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects ... Here's a unique way your sales team can get attention in ...
Or bring an issue to their attention ... Cold emailing is a "numbers game," Derby said. While it's helped her get many clients, she's also received plenty of rejections. Derby tracks each email ...
So, let's tease that question apart to get at the key issues ... by raising doubts as to whether the sender actually spent much, if any, time and attention on a cold email, even if it looks tailored.
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