From FIFA’s latest design to a hot AI startup’s barely-there branding, recent examples show how a logo—any logo—can make a brand feel more real. BY James I. Bowie 3 minute read When it ...

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently ...

A new logo for WWE Raw appears to have been leaked on packaging for WWE Mattel action figures. The logo, spotted by @Berserker1973 on Main Event 2-Pack action figures, is a departure from the ...

The new logo for WWE Monday Night Raw on Netflix was seemingly unveiled this week in an unexpected manner. Rather than WWE revealing the logo on social media or its website, it has been spotted on ...

As for the new logo, it’s mostly silver with black and white accents, changing things up from the original black and gold logo the brand first started with. While not gold, it does embrace the ...

MotoGP has confirmed a new logo for the championship will be revealed at the conclusion of the 2024 season in Valencia. The motorcycle grand prix world championship has been steadily undergoing a ...

The PepsiCo-owned beverage is unveiling Wednesday a new logo and packaging design that drops its sharply angular font and abbreviated title for imagery that evokes its rustic roots, as well as ...

A new logo includes the brand’s eponymous topography, along with a retro, three-dimensional font that spells out the soft drink’s full name rather than the abbreviated “Mtn Dew” moniker that has been ...

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Baylor at Jack Trice Stadium in Ames. Iowa State announced Friday via X/Twitter that players' helmets will feature a "Cyclones" script logo. The helmets will be white and the logo black for the ...

Texas Tech released images and a video of the team's new uniforms on Thursday, which feature the gladiator logo of Kansas City Chiefs superstar and former Red Raiders quarterback Patrick Mahomes.