Reckitt has announced the launch of a campaing for a new product in its drain cleaner category with the all new Harpic DrainXpert. Gautam Rishi, Marketing Director, Hygiene, Reckitt - South Asia ...

Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India. Many people in rural India believe toilets to be dirty and ...