Gyaru is a subculture that originated in Japan in the 1970s and adopted by non-conformist-leaning women who rejected the traditional beauty standards expected of women in Japan. This style became ...

Gyaru fashion and style, a vibrant Japanese subculture that first emerged in the 90s, is making a well-deserved fashionable comeback. Once synonymous with the dramatic, rebellious Ganguro look of ...

Gyaru as a concept somewhat crops up in anime, like Momo and her friends in Dandadan, but the subculture, like the fashion of Harajuku, deserves more prominence in media lest it eventually die out.